Experience Scottsdale, the tourism arm of Scottsdale, Arizona approached me to compliment their winter campaign by creating original works of art of desert blooms and environments. This innovative project connected immersive marketing with fine art for an unforgettable visual experience. The paintings were museum scanned and reproduced onto vinyl to be installed throughout Penn Station and Madison Square Garden as well as at Bloor-Yonge Station in Toronto , Canada. With 600,000 daily visitors to Penn Station alone, Experience Scottsdale believes the campaign will be seen more than 40 million times over the course of the installation. Innovation, technology and forward thinking created a one-of-kind artwork as adwork, with its seamless integration in major metropolitan spaces may be the future of design and marketing.